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North America’s First LEGO Discovery Center Opens March 31st


GEORGIA – Spring can’t come soon enough for budding builders because on Friday, March 31st, 2023, families in Atlanta and across the southeast will have the opportunity to experience North America’s first next generation LEGO® Discovery Center! The grand opening of LEGO® Discovery Center Atlanta will give guests the opportunity to experience the $5 million-dollar renovation which includes new and reimagined popular experiences like the state-of-the-art LEGO® Space digital experience, Minifigure Creator, and DUPLO® Park.

‘First to Play’ tickets for the new LEGO Discovery Center, located at Phipps Plaza, GA, are available starting today via the website ( ) and will allow guests to visit within the first days and weeks of the grand opening on March 31.

The new immersive experience is designed to allow more family learning-through-play activities and will also include a new team of specialist Playmakers and Master Model Builders who will continue to inspire guests through fun, interactive LEGO Creative Workshops.

LEGO Discovery Center will be a place where your imagination and creativity know no bounds. An amazing indoor adventure of more than 35,000 square feet where adults and children create and play together as they make their way through ten zones including building adventures to an interactive ride and much more. The LEGO Discovery Center is home to every LEGO adventurer.

New Featured Zones at LEGO Discovery Center:

Spaceship Build & Scan

Reach for the stars in an extraordinary building experience from LEGO® Tech. Design and build a LEGO spaceship, take charge, and launch it into the digital universe. 5-4-3-2-1…lift off! Zoom through the galaxies on your own space adventure, and to make it even more fun, friends and family can follow along watching the launch take place on the big screen.

Build Adventures

Jump over a crocodile in the jungle, loop over lava, and drive through the desert! Everything is possible with LEGO bricks. An entire area dedicated to playing and creating with LEGO bricks, this is where imaginations run wild and creative skills are put to the test!


Have fun in the DUPLO® Park! Meet a roaring dinosaur, spin the wheel in the big construction challenge and have fun in the brick pits. Here the littlest builders and their families can learn and play together, solve puzzles, build with LEGO® DUPLO® building bricks and catch the ducks in the DUPLO duck pond!

Minifigure Creator

Join us on your adventure and build your own LEGO Minifigure. Choose from a billion LEGO heads, bodies, legs, and more to build your own Minifigure. Make the craziest, the coolest, or the hairiest of them all. Imaginations run wild in this experience!


Follow on social media for up-to-date news on Facebook & Instagram at @LEGOdiscoverycenter.ATL


About LEGO® Discovery Center

Welcome to our new LEGO® Discovery Center. It’s the home of LEGO play, where you and your family can create your own adventures in the ultimate indoor LEGO playground with more than two million bricks.

From interactive MINILAND and masterclasses with our Master Model Builders, to a 4D Cinema – your imagination will run wild. The new LEGO Discovery Center Atlanta will be the first of the next generation of LEGO Discovery Centers in North America. There are currently 27 LEGOLAND® Discovery Centers and one LEGO Discovery Center located across the world.

About Merlin Entertainments

Merlin Entertainments is a global leader in location-based, family entertainment. As Europe’s Number one and the world’s second-largest visitor attraction operator, Merlin operates 140 attractions, 23 hotels, and 6 holiday villages in 25 countries and across four continents. Merlin’s purpose is to deliver memorable experiences to its millions of guests around the world, through its iconic brands and multiple attraction formats, and the commitment and passion of its employees.

See for more information and follow us on Twitter @MerlinEntsNews.

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